中小外贸企业跨境电子商务转型的影响因素分析  

Analysis of Cross-border E-commerce Transformation Infl uencing Factors of Small and Medium-sized Foreign Trade Enterprises

作　　者：李煊 LI Xuan(Quanzhou Engineering Vocational and Technical College)

机构地区：[1]泉州工程职业技术学院

出　　处：《中国商论》2021年第19期67-69,共3页China Journal of Commerce

摘　　要：现代信息技术的快速发展,给中小外贸企业跨境电子商务转型带来了全新的挑战,也更新着外贸人员的思维理念和工作方式,当前跨境电商也开始向着更加智能化、科学化的方式进行变革。本文从思维模式、人才缺口、物流风险、外部监管、拓展能力和法律问题六个方面分析中小外贸企业跨境电子商务转型的影响因素,同时简要分析发展措施,旨在推动中小外贸企业跨境电子商务事业的高质量可持续发展。The rapid development of modern information technology has brought new challenges to the cross-border e-commerce transformation of small and medium-sized foreign trade enterprises,and has updated the thinking philosophy and working mode of foreign trade personnel.Cross-border e-commerce has also begun to change in a more intelligent and scientifi c way.This paper fi rst analyzes the infl uencing factors of cross-border e-commerce transformation of small and medium-sized foreign trade enterprises from the six aspects of thinking mode,talent gap,logistics risk,external supervision,expansion ability and legal problems,and then briefly analyzes the development measures.The aim is to promote the high-quality and sustainable development of cross-border e-commerce in small and medium-sized foreign trade enterprises.

关 键 词：外贸企业 跨境电子商务 电商转型 跨境物流 品牌形象 

分 类 号：F724.6[经济管理—产业经济]