基于情绪视角的共享经济服务质量对消费者行为意向的影响机制研究  

Research on Influence Mechanism on the Impact of Service Quality of Sharing Economy on Consumer Behavior Intention from the Perspective of Emotion

作　　者：周鹏程 Zhou Pengcheng(Guangxi Vocational College of Technology and Business,Nanning 581000,China)

机构地区：[1]广西工商职业技术学院,南宁530008

出　　处：《柳州职业技术学院学报》2021年第4期38-45,共8页Journal of Liuzhou Vocational & Technical College

基　　金：2018年度广西中青年科研基础能力提升项目(G2018KY1128)。

摘　　要：基于情绪体验视角,文章以共享出行为例,考察了共享经济服务质量对消费者行为意向的影响。分析结果显示,共享经济服务质量对消费者积极情绪具有显著正向影响,同时对消费者消极情绪具有显著负向影响,情绪在服务质量和行为意向之间具有中介效应。以上结果表明,共享经济服务质量通过情绪体验这一变量对行为意向产生重要影响。Based on the perspective of emotional experience,this paper takes shared mobility as an example to investigate the impact of shared economic service quality on consumers'behavior intention.The results show that the service quality of sharing economy has a significant positive impact on consumers'positive emotion and a significant negative impact on consumers'negative emotion.Emotion has a mediating effect between service quality and behavior intention.The results also indicate that the service quality of the sharing economy exerts an important influence on behavior intention through the variable of emotional experience.

关 键 词：情绪 服务质量 行为意向 

分 类 号：F724.6[经济管理—产业经济]