全域旅游视域下我国冰雪运动小镇发展研究  

Research on the Development of Ice and Snow Sports Towns in China from the Perspective of All-for-One Tourism

作　　者：李祥虎 袁雷[2] 丁晓梅[3] Li Xiang-hu;Yuan Lei;Ding Xiao-mei(School of Philosophy and Sociology,Jilin University,Changchun 130012,China;Physical Education College of Jilin University,Changchun 130012,China;School of Economics and Management,Dalian University of Technology,Dalian 116024,China)

机构地区：[1]吉林大学哲学社会学院,长春130012 [2]吉林大学体育学院,长春130012 [3]大连理工大学经济管理学院,辽宁大连116024

出　　处：《体育文化导刊》2021年第4期72-78,共7页Sports Culture Guide

基　　金：教育部人文社会科学基金青年项目(18YJC890051);中央高校基本科研业务费资助(DUT20RW112)。

摘　　要：运用文献资料法、逻辑分析法、访谈法等,探究全域旅游视域下我国冰雪运动小镇发展意义、机遇及路径。冰雪运动小镇在积极推动冰雪文化传承、促进冰雪产业转型升级和高质量发展、推进冰雪地域城镇化建设、带动全民参与冰雪休闲旅游等方面具有重要意义。发展机遇:政策红利释放为发展创造条件,旅游市场拓宽为发展明确方向,时尚生活方式开启为发展注入活力,冰雪赛事多样性为发展提供机会等。提出发展路径:加强国际交流合作,重塑产业发展新格局;凝练地域核心要素,强化文化协同新目标;创新消费服务模式,打造经济增长新动能;深化教育教学改革,构建人才培养新范式。By using the methods of literature review,logical analysis and interview,this paper investigated the development signifi cance,opportunity and path of ice and snow sports town in China from the perspective of all-for-one tourism.The ice and snow sports town is of great significance in actively promoting the inheritance of ice and snow culture,promoting the transformation and upgrading of ice and snow industry and high-quality development,promoting the construction of ice and snow regional urbanization,and driving the whole people to participate in ice and snow leisure tourism.Development opportunities:The release of policy delivers benefits for development,the expansion of the tourism market provides a clear development direction,the opening of a fashionable lifestyle injects vitality into development,and the diversity of ice and snow events provides development opportunities.This study put forward the following development paths:We should strengthen international exchanges and cooperation to reshape a new pattern of industrial development,condense the regional core elements and strengthen the new goal of cultural coordination,develop new models of consumption and services to create new drivers of economic growth,and deepen the reform of education and teaching and build a new paradigm for talent training.

关 键 词：体育经济 全域旅游 冰雪旅游 冰雪运动小镇 

分 类 号：G86[文化科学—体育训练]