基于ROS与ISM的国家登山健身步道运营管理策略研究  

Operation and management strategy of National Trail System based on Recreation Opportunity Spectrum(ROS)and Interpretative Structural Model(ISM)

作　　者：梁强[1] LIANG Qiang(Business School of Tianjin University of Finance and Economics,Tianjin 300222,China)

机构地区：[1]天津财经大学商学院市场营销系,天津300222

出　　处：《山东体育学院学报》2021年第3期1-9,共9页Journal of Shandong Sport University

基　　金：国家社会科学基金(19FTYB007)。

摘　　要：基于游憩机会谱理论,在文献研究的基础上提取影响国家登山健身步道运营管理的影响因子,运用德尔菲法筛选出关键成功因素(KSFs)并做出重要性评价,然后利用ISM方法建构5个层级的登山健身步道运营管理关键成功因素的解释结构模型。研究发现:按照重要性排序,影响登山健身步道运营管理的六大关键因素分别是政府扶持力度、社会资本投入力度、步道规划设计水平、自然资源与文化资源保护力度、基础设施完善程度、就业带动力。基于上述六大关键因素,提出国家登山健身步道运营管理策略为:(1)加大政府政策扶持力度,将制度优势转化为治理效能;(2)激发社会资本投入热情,调动步道行动者网络活力;(3)提升步道规划设计水平,优化登山健身步道场景体验;(4)加强自然资源保护力度,守住自然文化发展生态底线;(5)重视基础设施完善程度,赋能步道经济持续健康发展;(6)健全沿线居民参与机制,带动居民就业实现共同致富。Based on the theory of recreation opportunity spectrum,this paper extracts the influencing factors of national mountaineering fitness trail operation and management on the basis of literature research,uses Delphi method to screen out the key success factors(KSFs)and make the importance evaluation,and then uses ism method to construct five levels of explanation structure model of key success factors of mountaineering fitness trail operation and management.The results show that:in order of importance,the six key factors affecting the operation and management of mountaineering fitness trail are government support,social capital investment,trail planning and design level,natural and cultural resources protection,infrastructure improvement and employment driving force.Based on the above six key factors,the operation and management strategies of national mountaineering fitness trail are put forward as follows:(1)Increase government policy support,transforming the institutional advantages into governance efficiency;(2)Stimulate the enthusiasm of social capital investment and mobilize the vitality of the network of actors;(3)Improve the level of trail planning and design,optimize the scene experience of climbing fitness trail;(4)Strengthen the protection of natural resources and keep the ecological bottom line of natural and cultural development;(5)We should attach importance to the improvement of infrastructure to enable the sustainable and healthy development of the trail economy;(6)We will improve the participation mechanism of residents along the line,promote their employment and achieve common prosperity.

关 键 词：登山健身步道 游憩机会谱 运营管理 关键成功因素 

分 类 号：G80-051[文化科学—运动人体科学]