基于MCN模式的黑龙江省旅游业低碳营销创新路径研究  

Low-Carbon Marketing Innovation Path of Tourism in Heilongjiang Province Based on MCN Model

作　　者：黄天玥 汤姿[1] HUANG Tianyue;TANG Zi

机构地区：[1]哈尔滨商业大学旅游烹饪学院,黑龙江哈尔滨150028

出　　处：《商业经济》2021年第10期8-10,63,共4页Business & Economy

基　　金：国家自然科学基金项目(41801137);黑龙江省哲学社会科学研究项目(20JYE275、20JYH068);哈尔滨商业大学研究生创新科研项目(YJSCX2020-655HSD)。

摘　　要：旅游业低碳营销的创新发展是旅游企业顺应时代背景的必然结果,旅游业的低碳营销应与互联网思维有机结合。黑龙江省发展低碳旅游业管理者缺乏专业的运营管理技术和经验,旅游低碳营销的意识、内容设计、筛选和维护等方面存在一定不足。黑龙江省旅游企业应抓住低碳营销的发展机遇,贯彻旅游业低碳营销的经营观念,加强旅游业低碳营销的内容开发和人才培养,寻求旅游业低碳营销的供应链支持,规范营销政策和制度,从而不断提升黑龙江省旅游业品牌绿色健康形象和低碳旅游业的国际市场竞争力。The innovative development of low-carbon marketing is the inevitable result of tourism enterprises adapting to the background of the times.Tourism low-carbon marketing should be organically combined with Internet thinking.The managers of developing low-carbon tourism in Heilongjiang Province lack professional operation and management technology and experience,and there are some deficiencies in the awareness,content design,screening and maintenance of tourism low-carbon marketing.Tourism enterprises in Heilongjiang Province should seize the development opportunity of low-carbon marketing,implement the business concept of low-carbon marketing in tourism,strengthen the content development and talent training of low-carbon marketing in tourism,seek the supply chain support of low-carbon marketing in tourism,and standardize marketing policies and systems,so as to continuously improve the green and healthy image of tourism brand in the province and the international market competitiveness of low-carbon tourism.

关 键 词：黑龙江省 旅游业 低碳营销 互联网思维 创新 

分 类 号：F592.1[经济管理—旅游管理]