新时代贵州苗族音乐文化传播中的媒体行为研究  

A Study on the Media Behavior of the Music Culture Communication of Guizhou Miao People in the New Era

作　　者：戚化怡 QI Hua-yi(School of Music and Dance,Guizhou Normal College,Guiyang,Guizhou 550018,China)

机构地区：[1]贵州师范学院音乐舞蹈学院,贵州贵阳550018

出　　处：《贵州民族研究》2021年第4期116-122,共7页Guizhou Ethnic Studies

基　　金：贵州省艺术科学规划项目“新时代苗族音乐文化传播路径研究”(项目编号:18DB13)的阶段性成果。

摘　　要：在当代全球化传播技术背景下,苗族音乐文化的知识主体性受到巨大冲击。贵州少数民族音乐文化在受到全球化挤压的同时,亟需对其传播路径进行不断拓展与创新。在今天,媒介的发展已经成为影响人类文化生产与传播的一个重要因素。音乐的传播媒介作为广泛扩散的物质载体,主要包括印刷媒介(乐谱、报纸)与电子媒介(网络、广播、唱片、电视)两大类。现代媒体对艺术传播的构建性价值影响之深远毋庸置疑,电子媒介的变化影响着艺术的生产、传播与接受的过程。于此,文章主要从贵州苗族音乐文化传播中媒体行为的现状、存在问题以及解决策略三个方面进行探讨,并对苗族音乐文化在媒体场域传播中所面临的挑战和机遇加以思考。Under the background of contemporary global communication technology, the knowledge subjectivity of Miao music culture has been greatly impacted. At the same time of being squeezed by globalization, the dissemination path of Guizhou minority music culture needs to be continuously expanded and innovated. Today, the development of the media has become an important factor affecting the production and dissemination of human culture. As a widely diffused material carrier,the media of music mainly include print media(music score, newspaper) and electronic media(network, radio, record,television). Modern media has a profound impact on the constructive value of art communication. The change of electronic media affects the process of production, dissemination and acceptance of art. This paper mainly discusses the present situation, existing problems and solving strategies of the media behavior in the dissemination of Miao music culture in Guizhou to think about the challenges and opportunities faced by the Miao music culture in the media field communication.

关 键 词：苗族音乐 媒体行为 音乐传播 

分 类 号：C95-05[社会学—民族学]