试论品牌波及效应及区域品牌建设协同机制——以日本区域品牌建设为例  

Discussion on Brand Ripple Effects and Regional Brand Construction Coordination Mechanism:A Case Study of Regional Brand in Japan

作　　者：王晶 甲斐諭 宋敏[2] WANG Jing;Satoshi Kai;SONG Min(Nakamura Gakuen University,Fukuoka,Japan;Institute of Agricultural Resources and Regional Planning,Chinese Academy of Agricultural Sciences,Beijing 100081,China)

机构地区：[1]中村学園大学,日本福冈 [2]中国农业科学院,农业资源与农业区划研究所,北京100081

出　　处：《江西农业学报》2021年第8期125-133,共9页Acta Agriculturae Jiangxi

基　　金：国家自然科学基金项目“基于大数据平台的农业遗传资源分享机制研究”(71673276);转基因生物新品种培育重大专项“动植物转基因材料价值评估”(2016ZX08010005)。

摘　　要：在借鉴现有关于日本区域品牌研究成果的基础上,从剖析区域品牌直接和间接波及效应入手,基于外部性理论构建分析框架,重点结合日本地理标志保护制度和区域品牌建设,分析了日本在区域品牌建设的官民协同推进机制,总结提出了在农产品地理标志保护和区域品牌建设中,适度公权介入、坚持市场化目标导向、明确国际化定位以及统筹官民资源协同推进等方面值得我国借鉴的经验。Based on the existing research results of regional brand in Japan,the direct and indirect ripple effects of regional brands were analyzed.Based on externality theory,an analytical framework and the key combination of Japan geographical indications and regional brand building were built.The government-civilian joint promotion mechanism of regional brand building in Japan was analyzed in terms of national strategy and industry policy.It was summarized and proposed that China should learn from such experiences as appropriate public intervention,persisting in market-oriented objective orientation,clarifying international positioning and coordinating the coordinated promotion of government and civilian resources.

关 键 词：日本 地理标志 农产品 区域品牌建设 

分 类 号：F3[经济管理—产业经济]