以专业认证为抓手推动电子商务专业内涵建设  

Promoting the Connotation Construction of E-commerce Specialty with Professional Certification as the Starting Point

作　　者：戴国良[1] DAI Guo-liang(Nanfang College,SUN Yat-sen University,Guangzhou,Guangdong 510970)

机构地区：[1]中山大学南方学院,广东广州510970

出　　处：《江苏商论》2021年第10期21-24,共4页Jiangsu Commercial Forum

基　　金：广东省教育厅教学改革项目:以专业认证为抓手推动电子商务专业内涵建设(项目编号:GDJG1907)。

摘　　要：建设一流本科专业,持续改进教学机制体制,是学校教改的根本要求和目的。本文以中山大学南方学院电子商务专业为例,介绍电子商务专业如何结合区域经济社会发展需求和本校学科资源优势。按照工程教育专业认证理念和逻辑,设计专业培养目标、培养规格和课程体系;并按照专业认证理念组织实施,贯彻知行合一的培养理念,通过知了解行、通过行了解知,将知识学习与实践融会贯通,打造知行合一型人才培养模式。building a first-class undergraduate major and continuously improving the teaching mechanism system is the fundamental requirement and purpose of the school's teaching reform.Taking the e-commerce major of Nanfang College of Sun Yat sen University as an example,this paper introduces how the e-commerce major combines the needs of regional economic and social development and the discipline resource advantages of the University.According to the concept and logic of engineering education professional certification,design professional training objectives,training specifications and curriculum system;It is also organized and implemented according to the concept of professional certification,implements the training concept of the integration of knowledge and practice,and integrates knowledge learning and practice through knowledge and practice,so as to create a talent training mode of the integration of knowledge and practice.

关 键 词：专业认证 一流本科专业建设 电子商务 跨境电子商务 商务数据分析 

分 类 号：G647[文化科学—高等教育学]