本体、认识与价值:中国古代“化”观念传播论  

Ontology,Cognition and Value:On Ancient China’s Concept of“hua”and its Theory of Communication Effect

作　　者：杨柏岭 Yang Bailing

机构地区：[1]安徽师范大学新闻与传播学院

出　　处：《新闻与传播研究》2021年第8期110-125,128,共17页Journalism & Communication

基　　金：安徽省省属公办普通本科高校领军骨干人才项目(皖教秘人[2017]161号)的阶段性研究成果。

摘　　要："化"作为中国古代的一个哲学概念,贯穿中国古代传播活动的全过程。儒道释文化均由"化"建立了各自富有本体论意义的传播观念,儒家政治教化更是发挥了服务于封建王权的典范作用。"化"之存在及状态,贯通天人之道;"化"之媒介及渠道,藉格物以致知;"化"之方法及结果,自化自得存神。以此为基础,"化"传播观念尤其偏向"传-受"一体化的传播效果论,由"量变"到"质变",最终落实在传、受者的心灵认同,内化提升的"育新民"上,彰显了中国文化的民族特性。As an antient Chinese philosophical concept,hua(transformation)played an important role in communication activities in ancient China.Communication ideas that are of great ontological significance were established by Confucianist,Taoist and Buddhist communities centering around transformation,especially the political and educational ideology advocated by Confucianism which played an exemplary role in serving feudal monarchies.The existence and status of transformation permeated the Tao of heaven and man;the medium and channels of transformation facilitates the"acquisition of knowledge through probing into matters";and the method and outcomes of transformation fulfill a spiritual power through self-transformation and self-sensation.On that basis,the concept of transformation communication put a special emphasis on communication outcomes of an integration between communication and reception,a quantitative change towards a qualitative change,and eventually a mental and spiritual identification among communicators and recipients.The final purpose is to internalize ideas and cultivate newsubjects.It is a manifestation of the national character of the Chinese culture.

关 键 词：天人合一 传播观念 “化”传播 效果论 

分 类 号：K22[历史地理—历史学] G206[历史地理—中国史]