焦作域境内太极拳文化产业发展问题探究  

Research on the Development of Taijiquan Cultural Industry in Jiaozuo Area

作　　者：刘玉明[1] LIU Yuming(Taijiquan Culture Development Research Center,Jiaozuo University,Jiaozuo 454000,China)

机构地区：[1]焦作大学太极拳文化发展研究中心,河南焦作454000

出　　处：《焦作大学学报》2021年第3期37-40,共4页Journal of Jiaozuo University

基　　金：2021年度焦作市政府决策研究招标课题“以太极拳申遗成功为契机推动太极拳文化产业发展的探索与研究”(2021-54)。

摘　　要：在太极拳申遗成功的历史机遇下,太极拳文化产业发展既有机遇,也面临着挑战,文章结合产业经济理论、品牌定位理论,从太极拳如何与中医、文创、短视频传播等相结合的角度,系统论证了焦作市如何进一步发展好太极拳文化产业的问题。Under the historical opportunity of successful application of Taijiquan for the World Heritage,the development of Taijiquan culture industry has both opportunities and challenges.From the perspective of how to combine Taijiquan with traditional Chinese medicine,cultural creativity and short video communication,this paper systematically demonstrates how to further develop the cultural industry of Taijiquan in Jiaozuo.

关 键 词：太极拳 文化产业 产业经济 

分 类 号：G127[文化科学]