新式茶饮产品及其茶叶原料的创新与启示  

Innovation and Enlightenment of Novel-tea Beverage and Its Tea Raw Materials

作　　者：罗龙新 LUO Longxin(Shenbao Huacheng Technology Co.,Ltd.,Shenzhen 518115,China)

机构地区：[1]深圳市深宝华城科技有限公司,广东深圳518115

出　　处：《中国茶叶》2021年第9期12-16,共5页China Tea

摘　　要：近10年来,新式茶饮以其"好喝"的口味、创意的营销、时尚的饮用方式获得了年轻消费者的喜爱。通过市场调研,综述了新式茶饮的起源与发展、茶叶原料的演变和创新、茶原料加工技术的创新发展和现状。分析和讨论了新式茶饮未来发展趋势,以及其对传统茶叶行业的启示。In the past ten years,novel-tea beverage have gained the favor of young consumers with their delicious taste,creative marketing and fashionable drinking methods.Through market research,this paper summarized the origin and the evolution of the novel-tea beverage,the innovation and current situation of the novel-tea beverage technology and tea raw materials.The future development trend of novel-tea beverage and its enlightenment to traditional tea industry were analyzed and discussed.

关 键 词：新式茶饮 创新 茶叶原料 

分 类 号：TS275.2[轻工技术与工程—农产品加工及贮藏工程]