省际入境与国内旅游流网络结构特征及比较分析  

Characteristics and Comparative Analysis of Inter-provincial Inbound and Domestic Tourist Flow Network Structure

作　　者：马丽君[1] 邓思凡 MA Li-jun;DENG Si-fan(Business School of Xiangtan University,Xiangtan 411105,China)

机构地区：[1]湘潭大学商学院,湖南湘潭411105

出　　处：《地理与地理信息科学》2021年第5期133-142,共10页Geography and Geo-Information Science

基　　金：国家自然科学基金项目(41871123)。

摘　　要：利用社会网络分析法分析我国入境和国内旅游流网络结构特征并进行比较,结果表明:1)入境旅游流整体网络密度较低,各省域间的入境旅游流联系强度较弱,旅游流各板块间交流频繁,溢出效应更明显,旅游流网络结构中心化程度较高,区域差异较大。2)国内旅游流整体网络密度接近1,各省域间几乎都有联系,且旅游流网络结构中心化程度较低,各省域发展较平衡,流量较大的国内旅游流主要产生在经济水平较高或旅游资源较丰富的省域之间。3)与国内游客相比,入境游客更倾向于流向经济发展水平高、国际知名度高的省域以及著名的旅游省域;与入境旅游流相比,国内旅游流网络中各省域的空间关联程度更高,旅游流网络中心度更低,发展更平衡。Using the social network analysis method,this paper analyzes and compares the network structure characteristics of inbound and domestic tourism flow in China.The results show that:1)The overall network density of inbound tourist flows is low,the connection strength of inbound tourism flows among provinces(cities,districts)is weak,the exchanges between the various sectors of tourism flow are frequent,the spillover effect is more obvious,the centrality of tourism flow network is high,and the regional differences are large.Provinces(cities,districts)such as Shanghai,Beijing,and Guangdong are in a relatively advantageous position in the network,and their dual roles of tourist destinations and tourist sources are prominent.2)Domestic tourism flows with larger flow are mainly generated between provinces(cities,districts)with higher economic levels or richer tourism resources.The overall network density of domestic tourism flows is close to 1,and almost all provinces(cities,districts)are connected to each other,and the centrality of the tourism flow network is relatively low,and the development of various provinces(cities,districts)is relatively balanced.Provinces(cities,districts)such as Beijing,Hubei,and Anhui are relatively central in the network,and the role of destinations is more prominent.3)Compared with domestic tourists,inbound tourists are more inclined to flow to provinces(cities,districts)with high levels of economic development and high international reputation and famous tourist provinces(cities,districts).Compared with inbound tourism,the spatial correlation of provinces(cities,districts)in the domestic tourism flow network is higher,the centrality of tourism flow network is lower,and the development is more balanced.Provinces(cities,districts)such as Beijing,Guangdong and Jiangsu have outstanding performance in inbound and domestic tourism flow networks,and are at the core.

关 键 词：入境旅游 国内旅游 旅游流 网络结构 社会网络分析法 

分 类 号：F590[经济管理—旅游管理]