如何利用新媒体技术构建出版营销新模式  

Using New Media Technology to Construct a New Model of Publishing Marketing

作　　者：李娜娜 李爽 李姗霓[1] 李杨 李银平[2] LI Nana;LI Shuang;LI Shanni;LI Yang;LI Yinping(Editorial Department of Practical Journal of Organ Transplantation(Electronic Version),Tianjin First Central Hospital,Tianjin 300192,China;Periodical Office of Chinese Journal of Critical Care Medicine,Tianjin Hospital,Tianjin 300050,China)

机构地区：[1]天津市第一中心医院《实用器官移植电子杂志》编辑部,天津300192 [2]天津市天津医院《中华危重病急救医学》杂志社,天津300050

出　　处：《天津科技》2021年第9期49-51,54,共4页Tianjin Science & Technology

摘　　要：以5G技术为基础的新媒体技术不断改变着人们认识和了解世界的方式,丰富了人们获取知识的方式,也改变了出版行业中的各个环节。随着传统营销方式趋于淡化,形成了新的营销方式--新媒体营销。因此,出版业想要持续占据市场优势,必须要善于利用新媒体技术构建出版物与读者的多元化沟通路径,改革传统的出版模式,创新出版营销思路。为此介绍了在互联网时代出版行业如何利用新媒体进行精准营销。New media technology based on 5 G technology is constantly changing the way people know and understand the world. It has not only changed the way people acquire knowledge,but also changed all aspects of the publishing industry. As traditional marketing methods tend to fade,a new marketing method-new media marketing has been formed. Therefore,if the publishing industry wants to maintain a market advantage,it must be good at using new media technologies to construct a diversified communication path between publications and readers,reform traditional publishing models,and innovate publishing marketing ideas. This paper discusses how the publishing industry uses new media for precision marketing in the Internet age.

关 键 词：新媒体营销 社群营销 大数据技术 定制营销 

分 类 号：G232[文化科学]