佛山政府英文网站优化与形象提升策略  

The Optimization of the English Version of Foshan Government Website and the Promotion of Government Image

作　　者：刘莎 LIU Sha(Neusoft Institute Guangdong,Foshan,Guangdong 528225,China)

机构地区：[1]广东东软学院,广东佛山528225

出　　处：《广东水利电力职业技术学院学报》2021年第3期60-62,71,共4页Journal of Guangdong Polytechnic of Water Resources and Electric Engineering

基　　金：2019年度广东省特色创新项目“新时代外宣翻译中的广东省地方政府形象建构研究”(2019WTSCX124)阶段性研究成果。

摘　　要：政府英文网站是其对外宣传的重要平台,是展示政府形象和提高社会影响力的重要窗口。对此,以佛山政府英文网站为研究对象,分析网站建设意义及存在问题,并以提升政府形象为目的探索其构建策略,以期优化网站建设、提高佛山国际影响力和竞争力。The English version of the government website is an important platform for the government's international publicity,and an important window to display the government image and improve social influence.This paper discusses the existing problems in the English version of Foshan government website,focusing on the construction strategy to improve the government image,to promote the development of the English version of the governmental website and to enhance the international competitiveness.

关 键 词：佛山 政府英文网站 政府形象 建构策略 

分 类 号：G206[文化科学—传播学]