农村居民体育消费行为与消费需求研究  

Research on Sports Consumption Behavior and Consumption Demand of Rural Residents

作　　者：李佳锡 宋旭[1] 陈秀[1] LI Jiaxi;SONG Xu;CHEN Xiu(Academy of Sports Sciences,Hefei Normal University,Hefei Anhui 230000)

机构地区：[1]合肥师范学院体育科学院,安徽合肥230000

出　　处：《山东农业工程学院学报》2021年第9期62-66,共5页The Journal of Shandong Agriculture and Engineering University

摘　　要：体育市场化和产业化发展是我国体育事业发展的主流方向,作为农业大国,我国农村居民基数大,农村居民的体育消费行为和消费需求在体育事业发展中占据地重要地位。所以,探究农村居民体育消费行为和消费需求,对构建完善的体育产品市场、推动新农村建设发展,具有理论意义及实践价值。本文通过问卷调查,分析了农村居民体育消费行为现状与消费需求现状,提出了农村居民体育消费行为的正向引导对策。The development of sports marketization and industrialization is the mainstream direction of my country's sports development.As a large agricultural country,my country has a large rural residents base,and the sports consumption behavior and consumer demand of rural residents occupy an important position in the development of sports.Therefore,exploring the sports consumption behavior and consumption needs of rural residents has theoretical significance and practical value for building a perfect sports product market and promoting the development of new rural construction.Through a questionnaire survey,this paper analyzes the status quo of rural residents'sports consumption behavior and consumption demand,and puts forward the positive guidance countermeasures for rural residents'sports consumption behavior.

关 键 词：农村居民 体育消费行为 消费需求 

分 类 号：F320.3[经济管理—产业经济]