旅游环境契合度、地方依恋与旅游者亲环境行为——以武陵源世界遗产地为例  

Tourism Environment Fit,Local Attachment and Tourists’Environmental Behavior:A Case Study of Wulingyuan World Heritage Site

作　　者：程文谦 王兆峰[1] 陈勤昌 CHENG Wen-qian;WANG Zhao-feng;CHEN Qin-chang(Tourism College of Hunan Normal University,Changsha 410081,China)

机构地区：[1]湖南师范大学旅游学院,湖南长沙410000

出　　处：《长江流域资源与环境》2021年第8期1879-1889,共11页Resources and Environment in the Yangtze Basin

基　　金：国家自然科学基金(41261032,41461032)。

摘　　要：旅游者的亲环境行为对于旅游地环境保护和可持续发展意义重大,旅游环境契合度与地方依恋对旅游者亲环境行为有重要影响。基于旅游环境契合度理论,以世界遗产地武陵源为数据调研地,通过对正在或曾在武陵源旅游的一千余名游客的问卷调查,用AMOS结构方程模型进行多层次假设检验以及中介效应检验,以廓清旅游环境契合度对旅游者亲环境行为的影响机制。研究表明:旅游旅游环境契合度对旅游者亲环境行为的直接影响不显著,旅游环境契合度正向影响地方依恋,地方依恋也对亲环境行为有着正向影响,地方依恋在旅游者-环境契合度与亲环境行为之间起着中介作用。据此给遗产地景区提出管理建议,引导旅游者的亲环境行为,促进世界遗产地的环境可持续发展。The environmentally friendly behavior of tourists is of great significance to the environmental protection and sustainable development of tourist destinations.The fit of tourism environment and local attachment have an important impact on the environmentally friendly behavior of tourists.Based on the tourism environment fit degree theory,this study uses the world heritage site Wulingyuan as the data survey place,and through a questionnaire survey of more than 1000 tourists who are or have been traveling in Wulingyuan,AMOS structural equation model is used for multilevel hypothesis test and intermediary effect test,to clarify the impact mechanism of tourism environment fit on tourists’environmental behavior.Study has shown that the direct influence of tourists’environmental compatibility on tourists’environmental behavior is not significant.The degree of tourism environmental fitness positively affects local attachment,and local attachment also has a positive impact on environmentally friendly behavior.Local attachment plays an intermediary role between tourism environment fit and pro-environmental behavior.Based on these,it puts forward management suggestions to the scenic spots of the heritage sites,guides tourists’environmental-friendly behavior,and promotes sustainable tourism development.

关 键 词：旅游环境契合度 地方依恋 亲环境行为 世界自然遗产地 武陵源风景名胜区 

分 类 号：F59[经济管理—旅游管理]