晚清女性报刊经营活动探析  

The Business Activities of Women’s Newspapers and Periodicals in the Late Qing Dynasty

作　　者：蔡银春 CAI Yin-chun(Journal of Guangdong University of Education,Guangzhou 510303,China)

机构地区：[1]广东第二师范学院学报编辑部,广东广州510303

出　　处：《编辑之友》2021年第9期93-100,共8页Editorial Friend

基　　金：广东省教育厅普通高校特色创新项目“女性期刊出版传播视域下的女子启蒙教育(1898—1927)”(2016GXJK122)。

摘　　要：晚清女性报刊主要由民间群体创办,为长远计,办刊者在注重刊物公益性的同时,不得不兼顾报刊的经营。女性报刊的经营活动主要体现在以下两方面:一方面,采用同人出资、社会筹捐、商业性招股筹资等数法并用的方式募集办刊资金;另一方面,采取低售价、优惠促销、开展广告业务等办法扩大报刊的发行和影响。这些经营实践一定程度上有助于报刊的推行和传播。但总体上来看,由于现代经营管理手段的匮乏及受彼时社会环境的影响,晚清女性报刊普遍经营困难,存世时间大多不长。Women’s newspapers and periodicals in the late Qing Dynasty were mainly founded by folk groups.The publishers paid attention to public welfare and also had to take into account the business operation of newspapers and periodicals for long-term maintenance.The business activities are mainly reflected in the following two aspects:on the one hand,to raise funds,several methods including co-financing,social fund-raising and commercial public offering were used;on the other hand,to expand the circulation and impact,measures like lowering prices,promotions and advertising business were taken.These business activities to some extent contributed to the implementation and dissemination of the press.However,in general,due to the lack of modern management tools and the impact of the social environment at that time,women’s newspapers and periodicals in the late Qing Dynasty were generally difficult to operate,and most of them survived for a short time.

关 键 词：晚清时期 女性报刊 经营 筹资 发行 

分 类 号：G231[文化科学]