我国零售业对接“一带一路”市场的“全球本土化”经营要素分析——基于调查问卷的实证研究  

Analysis on the"Glocalization"Management Elements in the Integration of China's Retail Industry into the Belt and Road Market--An Empirical Study Based on Questionnaire

作　　者：常健聪[1] CHANG Jiancong(Business School of Shanghai Jian Qiao University)

机构地区：[1]上海建桥学院商学院

出　　处：《商展经济》2021年第19期21-27,共7页Trade Fair Economy

基　　金：2017年度教育部人文社会科学研究规划基金“我国零售业对接‘一带一路’市场的‘全球本土化’战略研究”(17YJA790007)。

摘　　要：本文通过设计、发放和统计调查问卷,分析“一带一路”倡议及其包含的“五通”对我国零售业海外投资带来的效应、我国零售业关联产业在“一带一路”沿线国家的优势、中国零售业海外投资的目标市场选择等。本研究得到41家中国零售业企业家及专家反馈的一手资料,总结出的成果对我国零售业海外投资具有一定的参考价值。Through design,distribution and statistical analysis of the questionnaire,this paper analyzes the impact of Belt and Road Initiative and its"fi ve integrations"on overseas investment of China's retail industry,the advantages of China's retail industry related sectors in the countries along the Belt and Road,overseas’target market selection of China's retail industry and other factors.The research group received fi rst-hand information feedback from 41 Chinese entrepreneurs and experts of the top 100 retail enterprises and research institutes,and the research results summed up from the analysis has a certain reference value for China's future retail overseas investment.

关 键 词：“一带一路” “五通” 零售业海外投资 关联产业 

分 类 号：F724.2[经济管理—产业经济]