疫情防控背景下的有机硅胶粘剂市场营销策略  

Marketing Strategy of Silicone Adhesive under the Background of Epidemic Prevention&Control

作　　者：李瑞霖 LI Rui-lin(China Bluestar Chengrand Co.,Ltd.,Chengdu 610041,Sichuan)

机构地区：[1]中蓝晨光化工研究设计院有限公司,成都610041

出　　处：《有机硅材料》2021年第5期57-60,共4页Silicone Material

摘　　要：介绍了有机硅胶粘剂的市场营销现状,综述了疫情防控背景下营销策略的优化方法,包括产品划分、价格调整、渠道拓展和促销创新等。This paper introduces the marketing status of silicone adhesive, and summarizes the marketing optimization strategy under the backround of epidemic prevention and control, including product division, price adjustment, channel expansion and promotion innovation.

关 键 词：有机硅 胶粘剂 市场营销 策略 

分 类 号：TQ433.438[化学工程]