中国棉纺织产品品牌建设的现状、挑战及对策  

Status Quo,Challenges and Countermeasures of Brand Building of Chinese Cotton Textile Products

作　　者：欧阳夏子 李继国 

机构地区：[1]中国棉纺织行业协会

出　　处：《纺织导报》2021年第9期19-22,共4页China Textile Leader

摘　　要：文章以2011—2019年中国棉纺织行业协会跟踪的重点棉纺织企业的产品数据为基础,分析我国棉纺织品牌(包括纱线、梭织面料产品品牌)的发展现状、产品特点、产品品牌的集聚效应以及产品品牌对企业的经济价值,进一步明确行业品牌建设的挑战与突破路径。Based on the product data of key cotton textile enterprises tracked by China Cotton Textile Association(CCTA)from 2011 to 2019,the paper analyzes the development status and product characteristics of China’s cotton textiles brands(including yarn and woven fabrics brands),as well as the agglomeration effect of brands and the economic value of the brands to the enterprises.In doing so,the paper further clarifies the challenges and breakthrough paths of brand building.

关 键 词：棉纺织行业 品牌建设 纱线 面料 

分 类 号：F426.81[经济管理—产业经济] F273.2