基于用户需求的高校档案文化创意产品开发策略  

作　　者：陈飞 

机构地区：[1]枣庄学院档案馆

出　　处：《档案管理》2021年第5期102-103,共2页Archives Management

摘　　要：采用问卷调查的方法,调查高校档案文化创意产品用户的购买意愿、购买目的、购买因素等情况,分析数据统计结果,总结出用户需求的特点。在此基础上,提出明确产品定位、提升产品开发水平、拓展产品营销渠道、采取合理开发模式、借鉴国内外先进经验等建议,以期为我国高校档案文化创意产品的开发提供借鉴和参考。The article uses questionnaire survey method to survey the purchase intention,purchase purpose and purchase factors of the users of university archive cultural creative products.According to the data results,we can sum up the characteristics of User demand.According to User demand,we put forward some advice,such as defining product positioning,improving product development level,expanding product marketing channels,adopting reasonable development mode,learning from advanced experience at home and abroad.we hope to provide references for development of college Archives cultural creative products in China.

关 键 词：高校档案 档案文化产品 文化创意产品 产品开发 用户需求 

分 类 号：G647.24[文化科学—高等教育学]