从乡镇文旅谈商业环境设计  

On the Design of Commercial Environment from the Perspective of Cultural Tourism in Villages and Towns

作　　者：祝磊 ZHU Lei

机构地区：[1]皖西学院艺术学院,安徽六安237012

出　　处：《淮南师范学院学报》2021年第4期108-111,共4页Journal of Huainan Normal University

基　　金：2020年度安徽省高校优秀青年人才支持计划项目“红色文化视域下皖西乡村民居风貌提升策略研究”(gxyq2020175);2020年度安徽省质量工程项目线上课程“商业空间设计1”(2020mooc524)。

摘　　要：随着乡镇建设的不断完善,特色文化小镇的出现促进了旅游业的蓬勃发展。具有文化特色的商业环境既可以提升乡镇建设的魅力,又可以为当地特色产业增添新的活力。良好的商业环境为游客提供了愉悦的购物体验,同时也为游客获得更加丰富的精神文化感受创造了条件。以文化旅游为特色,构建商业环境新模式,对提升乡镇文化品质、振兴乡镇经济、促进特色产业融合发展具有重要作用。With the continuous improvement of township construction,the emergence of characteristic cultural towns promotes the vigorous development of tourism.The commercial environment with cultural characteristics can not only enhance the charm of township construction,but also add new vitality to local characteristic industries.Good business environment for tourists to create a pleasant shopping experience,but also for tourists to get more rich spiritual experience.Therefore,from the perspective of cultural tourism,integrating regional characteristics to build a new business environment model plays an important role in improving the cultural quality of villages and towns,revitalizing the township economy and promoting the integrated development of characteristic industries.

关 键 词：乡镇建设 地域特色 商业环境 文化体现 

分 类 号：TU247.2[建筑科学—建筑设计及理论]