破界、融合、创新:“讲好中国故事”研究的现状与展望  

Transboundary,Integration and Innovation:Status Quo and Prospect of Research on "Telling China’s Stories Well"

作　　者：胡晓菲 胡翼青[2] Hu Xiaofei;Hu Yiqing

机构地区：[1]山东科技大学马克思主义学院,山东青岛266590 [2]南京大学新闻传播学院,江苏南京210046

出　　处：《传媒观察》2021年第9期5-16,共12页Media Observer

基　　金：山东省社会科学规划文化旅游专项“山东段大运河老字号文化的传播策略研究”(20CLYJ45)的阶段性成果。

摘　　要："讲好中国故事"是立足展现真实、立体、全面的中国,提高文化软实力的国家重大战略要求和部署,是习近平新时代中国特色社会主义思想的重要组成部分。十八大以来,这一话题逐渐成为国内学界研究的热点。本研究基于Citespace科学知识图谱软件和文献分析,对2013年以来被CSSCI来源期刊收录的研究成果进行了梳理、总结和分析,从整体性视角认识"讲好中国故事"研究的成绩与不足。目前,相关研究主要从本质核心、价值意蕴、内容主题、方法策略四个议题展开,通常采用意义-解读、经验-启示、问题-对策研究等三类叙事框架,多采用叙事研究、传播研究、思想政治研究等三类研究路径。欠缺的是,目前研究存在对策可操作性不强、战略与策略自相矛盾、理论错位与缺位、缺乏跨学科合作等问题,需要强化学界与业界的合作、不同学科间的合作,加强对最新理论资源的运用。"Telling China’s Stories Well" is a strategic requirement and arrangement for China to build a real,three-dimensional and comprehensive image and improve its cultural soft power.It is also an important part of Xi Jinping socialist thoughts with Chinese characteristics in the new era. Since the 18 th CPC National Congress,it has gradually become a hot topic in the domestic academic circle. Based on CiteSpace scientific knowledge atlas software and literature analysis,this article summarizes the research results included in CSSCI since 2013,and analyzes the achievements and shortcomings of the researches on "Telling China’s Stories Well" from an overall perspective. At present,the relevant researches on "Telling China’s Stories Well" are mainly carried out from four angles,i.e.,the essence,value,theme and strategy. Three narrative frameworks are usually adopted,which are meaning interpretation,experience and inspiration,problem and countermeasures,Three research paths are mostly adopted,which are narrative research,communication research and ideological and political research. There is room for improvements,such as weak feasibility of countermeasures,contradiction between policy and strategy,theoretical dislocation and absence,lack of interdisciplinary cooperation. It is necessary to strengthen the cooperation among academia and industry,the cooperation between different disciplines and the application of the latest theoretical resources.

关 键 词：讲好中国故事 科学知识图谱分析 叙事研究 传播研究 政治思想研究 

分 类 号：G206[文化科学—传播学]