文旅融合发展路径及模式研究——以河南省陕州地坑院景区为例  

DEVELOPMENT PATH AND MODEL OF CULTURE AND TOURISM INTEGRATION:A CASE STUDY SHANZHOU DIKENGYUAN SCENIC SPOT IN HENAN PROVINCE

作　　者：乔宇锋[1] QIAO Yufeng(Henan Academy of Social Sciences, Zhengzhou 450002, China)

机构地区：[1]河南省社会科学院,河南郑州450002

出　　处：《河南工业大学学报（社会科学版）》2021年第4期27-34,共8页Journal of Henan University of Technology:Social Science Edition

基　　金：国家社科基金项目(19CJL044);河南科技智库调研项目(HNKJZK-2021-21C)。

摘　　要：文旅融合既是对乡村文化的创新性传承,也是乡村旅游的新业态和对乡村旅游的价值链重构,为乡村旅游助力乡村振兴提供了新思路,有利于优化农村产业结构,提升乡村治理能力。文旅融合有多重路径和模式,包含内生动力和外生动力,可通过价值链解构和重构的方法来实现。通过河南省陕州地坑院景区案例,在地坑院传统建筑文化与乡村旅游融合发展的基础上,对文旅融合发展的路径、模式、动力和实现方法进行了分析,指出了文旅融合发展的现实路径选择策略,为文旅融合发展在市场需求驱动、政府宏观管理和多元化融合模式等方面提出了对策建议。Development of cultural and tourism integration is not only an innovative inheritance of rural culture,but also the new business form and value chain reconstruction of rural tourism.It provides a new way for rural tourism to help rural revitalization,which could optimize rural industrial structure and improve rural governance capacity.The cultural and tourism integration has multiple paths and modes,including endogenous and exogenous forces,which can be realized through the deconstruction and reconstruction of the value chain.Taking Shanzhou Dikengyuan scenic spot in Henan as an example,based on the integrated development of traditional architectural culture of the Dikengyuan and rural tourism,we analyzed the path,model,power and realization of integrated development.This illustrates the realistic path selection strategy of integration development.Finally,we givethe countermeasures and suggestions for the development of cultural and tourism integration,such as market demand driven,government macro management and diversified fusion model.

关 键 词：乡村旅游 文化传承 文旅融合 乡村振兴战略 

分 类 号：F592[经济管理—旅游管理] G122[经济管理—产业经济]