Relationship mapping of consumer buying behavior antecedents of secondhand clothing with fuzzy DEMATEL  

作　　者：Maria Esther F.Medalla Kafferine D.Yamagishi Ann Myril C.Tiu Reciel Ann B.Tanaid Dharyll Prince M.Abellana Shirley Ann A.Caballes Eula Margareth Y.Jabilles Egberto F.Selerio,Jr. Miriam F.Bongo Lanndon A.Ocampo 

机构地区：[1]Department of Foods,Garments and Cosmetology Technology,Cebu Technological University,Cebu City,Philippines [2]Department of Tourism Management,Cebu Technological University,Cebu City,Philippines [3]Institute of Food Science,Innovation and Technopreneurship,Cebu Technological University,Cebu City,Philippines [4]Department of Industrial Engineering,Cebu Technological University,Cebu City,Philippines [5]Department of Computer Science,University of the Philippines Cebu,Cebu City,Philippines [6]Graduate School,Cebu Technological University,Cebu City,Philippines

出　　处：《Journal of Management Analytics》2021年第3期530-568,共39页管理分析学报（英文）

摘　　要：This paper aims to identify the antecedents of buying behavior for secondhand clothing among millennials,as well as to determine their underlying causal relationships.Upon a comprehensive literature search,a total of 18 antecedents were found,and these are categorized into three motives,namely,economic,hedonic and recreational,and critical.As a case study in the Philippines,a focus group discussion among experts who are active millennial secondhand clothing users and buyers were tasked to identify the antecedents they have experienced and further confirm those extracted from the literature.To establish the causal relationships of these antecedents,categorize them into net causes or net effects,and address the vagueness associated with the decision-making process,a fuzzy DEMATEL method is used.Results reveal that avoidance of conventional channels proves to be the antecedent providing the highest impact among all other antecedents.Uniqueness,high quality,and fashion trend found to be the antecedents with the highest impacts received,making them the major net effects.Findings from this work hope to provide a framework among practitioners that would lead to a better understanding of millennials’buying behavior for secondhand clothing.

关 键 词：MILLENNIALS consumer buying behavior ANTECEDENTS secondhand clothing fuzzy DEMATEL 

分 类 号：O15[理学—数学]