The evolution of news and media website design: trend analysis of rich media, social sharing, and ad placements  

作　　者：Sonya Zhang Ashish Hingle 

机构地区：[1]College of Business Administration,California State Polytechnic University,Pomona,CA,USA

出　　处：《Journal of Management Analytics》2017年第4期345-358,共14页管理分析学报（英文）

摘　　要：News and Media websites have evolved over time,with increasing complexity in their design,content,and monetization strategy.In this study we examined and reported the trends of rich media(images and video),social sharing(newer and older social media),and ad placements(display ads and native ads)for eight high-ranked news and media websites in four categories:online television news(CNN,FoxNews),online newspapers(LA Times,NY Times),online magazines(Wired,Forbes),and technology blogs(TechCrunch,TheNextWeb)over the course of 10 years.

关 键 词：web analytics website design content rich website news and media website 

分 类 号：F82[经济管理—财政学]