博物馆文创产品开发周期与流程发展研究  

Research on the Development Cycle and Process Evolution of Cultural and Creative Products in Museums

作　　者：周橙旻 何晨晨 马伯尧 Zhou Chengmin;He Chenchen;Ma Boyao

机构地区：[1]南京林业大学家居与工业设计学院,江苏南京210037

出　　处：《家具与室内装饰》2021年第10期122-125,共4页Furniture & Interior Design

基　　金：国家艺术基金项目(2019-A-05-391-1098)。

摘　　要：回顾博物馆文创产业发展历程,重新整理数字科技赋能下优化的博物馆文创产业链工作流程,并基于产品生命周期理论和波特五力模型对博物馆文创产业20年间面临的竞争力情况、盈利方式、产品结构、竞争者与产业运作流程进行系统整理归纳。将其产业生命阶段划分为导入期2000年至2013年,成长期2014年至2018年和成熟前期2019年至今。通过分析得出有形载体的生产结构模式,为改善不同规模博物馆间文创产业发展不平衡、产品设计线上线下缺乏联动、产品类型同质化等现有问题提供理论依据。Reviewing the development history of museum cultural and creative industry,this paper rearranges the workflow of museum cultural and creative industry chain optimized by digital technology.Based on the product life cycle theory and Porter’s Five Forces model,this paper systematically summarizes the competitiveness,profit mode,product structure,competitors and industrial operation process faced by the museum cultural and creative industry in the past 20 years.The life stage of the industry is divided into the entry stage from 2000 to 2013,the growth stage from 2014 to 2018,and the early maturity stage from 2019 to now.By breaking the production structure of tangible carriers,it provides a theoretical basis for improving the existing problems such as unbalanced development of cultural and creative industry among museums of different scales,lack of interaction between online and offline product design,and product type homogenization.

关 键 词：博物馆 文创产品 产品生命周期管理 流程 

分 类 号：TB472[一般工业技术—工业设计]