符号学视角下的洪崖洞旅游吸引物研究  

Research on Hongyadong tourist attractions from the perspective of semiotics

作　　者：宋书楠[1] 常改欣 SONG Shunan;CHANG Gaixin(College of History Culture and Tourism,Liaoning Normal University,Dalian Liaoning 116000)

机构地区：[1]辽宁师范大学历史文化旅游学院,辽宁大连116000

出　　处：《首都师范大学学报（自然科学版）》2021年第5期66-71,共6页Journal of Capital Normal University：Natural Science Edition

基　　金：大连市社科联项目(2019dlskyb048)。

摘　　要：随着网络与新媒体的进一步发展,旅游信息愈发驳杂.如何在众多旅游景点中脱颖而出,吸引消费者的关注是旅游地持续发展的关键.本研究以符号学为指导理论,以网络热门景点洪崖洞为研究对象,运用ROST软件对洪崖洞景区评论文本进行词频分析,之后逐级编码,提取出5个洪崖洞旅游吸引物:景观吸引、文化吸引、心理效应吸引、休闲吸引及经济便利吸引,前3个与符号学中的标志符号、文化符号、群体符号相对应,后2个与功能符号相对应.基于此,认为旅游景区应深入挖掘旅游吸引物的多元化发展及其符号内涵,并提出具体建议.With the further development of networks and new media,tourism information is becoming more and more complex.How to stand out among the numerous attractions and attract consumers'attention is the key to the sustainable development of tourist destinations.Based on the semiotics theory,this study took Hongyadong,which is one of the hottest scenic spots on the Invernet,as the research object.By using ROST software,the word frequency of the comments of Hongyadong was analyzed,and the comment text was encoded,from which five tourist attractions were extracted:landscape attraction,cultured attraction,psychological effect attraction,leisure attraction,economy and convenience attraction,the first three corresponded to the symbolic symbol,cultural symbol,group symbol in semiotics,the last two corresponded to functional symbol proposed in this article.Based on this,tourist scenic spot should deeply explore the diversified development of tourism attractions and the symbolic connotation,and some suggestions were put forward.

关 键 词：符号学 旅游吸引物 洪崖洞 

分 类 号：F592.6[经济管理—旅游管理]