丁丁汽车微信公众号的搭建与运营  

Construction and Operation of WeChat Official Account of Ding Ding Automobile

作　　者：戎世浩 赵心雨 马晓春[1] 吴超 唐正 杨坤[1] 周天琦 RONG Shihao;ZHAO Xinyu;MA Xiaochun;WU Chao;TANG Zheng;YANG Kun;ZHOU Tianqi(Northeast Forestry University,Harbin,Heilong jiang Province,150040 China)

机构地区：[1]东北林业大学,黑龙江哈尔滨150040

出　　处：《科技创新导报》2021年第18期75-77,共3页Science and Technology Innovation Herald

基　　金：2020年黑龙江省大学生创新创业训练项目《哈尔滨丁丁汽车》(S202010225146)。

摘　　要：随着信息化时代的到来与汽车的不断发展,要更好地推动汽车行业的发展,使用户更快了解汽车知识、汽车最新资讯等讯息。微信公众号作为新媒体运营的明星平台,具有病毒传染式的营销效果。用户可以利用碎片化的时间随时随地进行汽车知识的学习。因此,微信作为目前最被广泛使用的软件,可以考虑将碎片式学习的途径与高度普及的微信相结合。本文以微信公众号作为汽车讯息平台,实现了两者的统一,对汽车行业的建设具有实际意义。With the advent of the information age and the continuous development of the automobile,in order to better promote the development of the automobile industry,users can understand automobile knowledge,latest automobile information and other information faster.WeChat off icial account as a new media operation star platform,with viral infection marketing effect.Users can use the fragmented time to learn automobile knowledge anytime and anywhere.As the most widely used software at present,WeChat can consider combining the fragmented learning approach with the highly popular WeChat this article takes WeChat off icial account as the vehicle information platform,which realizes the unif ication of the two,and has practical signif icance for the construction of the automobile industry.

关 键 词：微信公众号 汽车讯息 运营 搭建 功能板块 

分 类 号：TP311.56[自动化与计算机技术—计算机软件与理论]