以环境知识为调节变量的历史文化街区旅游者环境责任行为驱动机理研究  

Research on Driving Mechanism of Tourists’Environmentally Responsible Behavior in Historical and Cultural Blocks with Environmental Knowledge as Moderating Variable

作　　者：李文明[1] 裴路霞 朱安琪 周春林[3,4] 殷程强 李思逸 LI Wenming;PEI Luxia;ZHU Anqi;ZHOU Chunlin;YIN Chengqiang;LI Siyi(School of Tourism and Urban Management, Jiangxi University of Finance and Economics, Nanchang 330013, China;Xiamen Haicang Dongyao School, Xiamen 361027, China;School of Geography, Nanjing Normal University, Nanjing 210023, China;Nanjing Institute of Tourism and Hospitality, Nanjing 211100, China;School of Geography and Tourism, Anhui Normal University, Wuhu 241000, China;School of International Education, Nanchang Hangkong University, Nanchang 330063, China)

机构地区：[1]江西财经大学旅游与城市管理学院,南昌330013 [2]厦门市海沧区东瑶学校,福建厦门361027 [3]南京师范大学地理科学学院,南京210023 [4]南京旅游职业学院,南京211100 [5]安徽师范大学地理与旅游学院,安徽芜湖241000 [6]南昌航空大学国际教育学院,南昌330063

出　　处：《地域研究与开发》2021年第5期113-118,137,共7页Areal Research and Development

基　　金：国家自然科学基金项目(41661034);江西省高等学校人文社会科学2018年度项目(GL18109)。

摘　　要：为检验旅游者环境关心与地方依恋对环境责任行为(遵守型和主动型)的直接效应、地方依恋的中介效应及环境知识的调节效应,借助结构方程模型和PROCESS模型检验工具,分析南京夫子庙历史文化街区收集的546份调查问卷。结果表明:一般性的环境关心对旅游者环境责任行为(尤其是遵守型)具有正向预测作用,地方依恋在该路径(尤其是环境关心→主动型行为)发挥了部分中介作用;在环境知识水平较高的群体中,环境知识对环境关心与地方依恋的关系、地方依恋与遵守型行为的关系均产生了负向调节作用。据此,可通过提升旅游者的环境关心和地方依恋水平、根据其环境知识的高低采取差异化的环境教育策略来有效促进其环境责任行为。In order to test the direct effect of tourists’environmental concern and place attachment on tourists’environmentally responsible behavior(TERB)(including compliant type and active type),the intermediary effect of place attachment and the regulatory effect of environmental knowledge,this paper analyzed 546 questionnaires collected from tourists in the block of Confucius Temple of Nanjing,with the help of structural equation model and PROCESS model test tool.The results show that:General environmental concern has a positive predictive effect on TERB(especially compliant type),and place attachment plays a partial mediating role in the path(especially environmental concern→active environmentally responsible behavior).In group of higher level of environmental knowledge,environmental knowledge negatively regulates the relationship between environmental concern and place attachment,place attachment and compliant environmentally responsible behavior.The results suggest that TERB can be effectively promoted through improving tourists’environmental concern and place attachment level and adopting different environmental education strategies according to tourists’environmental knowledge.

关 键 词：环境关心 地方依恋 环境知识 旅游者环境责任行为 历史文化街区 有调节的中介模型 

分 类 号：F592.3[经济管理—旅游管理]