C2F变革:长尾效应下农村电商物流运行机制优化探析  

C2F Transformation:The Optimization of Rural E-commerce Logistics Operation Mechanism in Light of the Long Tail Effect

作　　者：吴智峰[1] WU Zhifeng(Fujian Shipbuilding and Transportation Vocational College,Fuzhou 350003,Fujian)

机构地区：[1]福建船政交通职业学院,福建福州350003

出　　处：《河北农业大学学报（社会科学版）》2021年第5期22-28,共7页Journal of Hebei Agricultural University (SOCIAL SCIENCES)

基　　金：2020年度福州市社会科学规划课题:“乡村振兴背景下农村双向电商物流服务效益优化探析”(编号:2020FZC27)。

摘　　要：信息化时代,互联网经济下的多元市场需求及快速信息传播催生长尾经济效应。随着农村网络覆盖率的全面普及,我国农村电商市场长尾效应逐渐凸显,成为助力乡村振兴的重要方式。然而农村电商物流需求分散,基础设施简陋,综合服务功能薄弱,供应链机制不健全等问题成为制约长尾效应发展的瓶颈因素。C2F多对多原产地直供的农产品新型流通模式,在商流物流闭合循环中,通过电商长尾效应助推农村物流集约化发展。在农村产业集群化、物流服务标准化、信息化不断提升的基础上,构建以农业流通领域为主体的商流、物流、信息流三合一的农村现代电商物流体系,优化农村物流价值链增值效益。In the age of information,the diversified market demand and the fast spread of information under the Internet economy give birth to the long tail economic effect.With the comprehensive coverage of network in rural areas,the long tail effect of China's rural e-commerce market has gradually come into effect and become an important way to promote rural revitalization.However,problems,including diffused demands of rural e-commerce logistics,simple and poor,infrastructures,weak integrated service,unsound supply chain mechanism and other problems,have become the bottleneck restricting the long tail effect.C2F is a new circulation mode of direct supply from multi-to-multi-origin of agricultural products.In the closed circulation of commodity circulation and flow logistics,this new model promotes the rural logistics intensified through the long tail effect of e-commerce.On the basis of the rural industrial cluster,the standardization of logistics services and the continuous improvement of informatization,it is necessary to build a logistics system of modern rural e-commerce with rural circulation as the main body integrated with commodity circulation,logistics and information flow to add value to of the value chain of rural logistics.

关 键 词：C2F模式 长尾效应 农村电商物流 规模效应 

分 类 号：F323.7[经济管理—产业经济]