数字经济与农村电商融合发展研究  

Research on Integration of Digital Economy and Rural E-Commerce

作　　者：黄焕宗[1] 白玉婷 颜珠华 HUANG Huan-zong;BAI Yu-ting;YAN Zhu-hua(Business School of Liming Vocational University,Quanzhou 362000,China)

机构地区：[1]黎明职业大学,福建泉州362000

出　　处：《通化师范学院学报》2021年第9期82-87,共6页Journal of Tonghua Normal University

基　　金：中华职业教育社总社基金资助项目(ZJS20200541)。

摘　　要：为研究我国数字经济与农村电商互促互进融合发展现状及其内在原因,运用描述性分析和关联分析统计模型探索了数字经济促进农村电商发展的内在联系特征和演进规律。研究结果表明,在数字经济的促进下,农村电商在蓬勃有序地发展,为更好促进两者的融合,提出了涵盖农村数字基础设施建设、农村数字化人才培养、乡村数字工具运用水平提升等内容的政策建议。In order to study the current situation and internal reasons of the mutual promotion and development of digital economy and rural e-commerce in China,this paper uses descriptive exploratory analysis and correlation analysis statistical model to explore the internal connection characteristics and evolution law of digital economy promoting the development of rural e-commerce.The results show that with the promotion of digital economy,the rural e-commerce is booming and orderly.In order to better promote the integrated development of the two,the paper puts forward policy suggestions covering the construction of rural digital infrastructure,the cultivation of rural digital talents,and the use of rural digital tools.

关 键 词：数字经济 农村电商 探索性分析 关联度 

分 类 号：F326[经济管理—产业经济]