互联网+时代下汽车营销及信息服务机制的创新思考  

Innovative Thinking of Automobile Marketing and Information Service Mechanism in the Internet+Era

作　　者：高腾玲 GAO Teng-ling(Changchun Automobile Industry Insititute,Changchun 130013,China)

机构地区：[1]长春汽车工业高等专科学校汽车营销教研室,长春130013

出　　处：《内燃机与配件》2021年第20期171-172,共2页Internal Combustion Engine & Parts

基　　金：吉林省高教学会课题:基于大数据的汽车营销与服务专业课程改革探索与实践,编号JGJX2020D633。

摘　　要：互联网+作为现代社会提升信息技术创新的高效手段,在各行各业得到广泛普及和应用。这使得传统的汽车销售行业也受到巨大冲击和挑战,能否正确把握互联网创新热潮,使得汽车营销行业模式更加多元化,在此东风下带领汽车营销行业更上一层楼,这是互联网时代给予所有行业最公平的机会。因此文章在互联网和汽车销售行业含义的基础上,进行模式分析,结合目前互联网时代背景下汽车营销服务机制存在的主要问题,最后探讨出互联网时代背景下最优的汽车营销模式,以期促进更佳的汽车营销业绩。Internet+as a highly effective means to enhance information technology innovation in modern society has been widely popularized and applied in all walks of life.This makes the traditional automobile sales industry also suffer huge impact and challenge.Whether we can correctly grasp the Internet innovation boom,make the automobile marketing industry model more diversified,and lead the automobile marketing industry to a higher level in this east wind is the most fair opportunity given to all industries in the Internet era.Therefore,based on the meaning of the Internet and automobile sales industry,this paper analyzes the mode,combined with the main problems existing in the automobile marketing service mechanism under the background of the Internet era,and finally discusses the optimal automobile marketing mode under the background of the Internet era,in order to promote better automobile marketing performance.

关 键 词：互联网 汽车营销 信息服务 创新思考 

分 类 号：F423.3[经济管理—产业经济]