文创潮玩 仙境有礼  

Fairyland Gifts of Cultural Creation

作　　者：文旅(图) 

机构地区：[1]不详

出　　处：《走向世界》2021年第38期64-64,共1页Openings

摘　　要：烟台市强化文化旅游商品研发创新,积极打造"鲜美烟台好礼"文化旅游商品品牌,通过举办"鲜美烟台好礼"评选、烟台"八仙"文创产品大赛、烟台特色文化旅游商品展等活动,鼓励文化旅游商品研发。整合全市特色文化旅游商品资源,组织骨干商品企业、专家和民间手工艺人等围绕烟台的地域特色和文化内涵,进行深层次特色文化旅游商品开发。Yantai strengthens innovative research and development of cultural tourism products and actively forges the brand of "Fresh Yantai Good Gifts" for cultural tourism products. It encourages the research and development of cultural tourism products by launching such activities as "Fresh Yantai Good Gifts" Competition, Yantai "Eight Immortals" Contest for Products of Cultural Creation, and Yantai Exhibition for Featured Cultural Tourism Products. It coordinates the resources of featured cultural tourism products throughout the city and organizes backbone businesses, experts and folk craftsmen to make in-depth development of featured cultural tourism products by centering around Yantai’s local characteristics and cultural connotation.

关 键 词：旅游商品开发 研发创新 民间手工艺 特色文化旅游 文化旅游商品 文创产品 旅游商品资源 烟台市 

分 类 号：F59[经济管理—旅游管理]