博物馆文创产品的设计开发新思路  

NEW IDEAS OF CULTURAL&CREATIVE PRODUCT DESIGN OF MUSEUMS

作　　者：聂影[1] NIE YING

机构地区：[1]清华大学美术学院

出　　处：《设计》2021年第18期112-115,共4页Design

摘　　要：博物馆文创产品开发设计和品质提升,已越来越受到政府和民间的关注,然而绝大多数讨论仍局限于某文创设计门类或文创产品的推广传播,而缺乏对文创产品设计制造的全产业链及相关文化战略的关照。本文从“全国文化创意产品推介展”部分展品入手,总结了目前中国博物馆文创产品领域已有的成就,说明了文化转译的重要性,分析了文创产品的设计开发途经和原则,特别强调了博物馆作为中国文化基因库的重大价值,以及博物馆文创产品在塑造文化认同、讲好中国故事方面的重大作用。The development,design and quality improvement of museum cultural and creative products have been paid more and more attention by the government and the public.However,most of papers are still limited to some certain category of design,or the promotion and dissemination of cultural and creative products,and lack of care for the whole industrial chain of design and manufacturing,lack of care for the relevant cultural strategy.Starting from some exhibits of the“National Cultural and Creative Products Promotion Exhibition”,the paper discusses the following issues:①summarizing the achievements in the field of cultural and creative products of Chinese museums;②summarizing the importance of cultural translation;③analyzing the design and development approaches and principles of cultural and creative products;④emphasizing the great value of the museum as a gene bank of Chinese culture,and the great role of the cultural and creative products of the museum in shaping cultural identity and telling Chinese stories.

关 键 词：讲好中国故事 博物馆 文创产品 文化转译 文化安全 

分 类 号：G265[历史地理—考古学及博物馆学]