乡村振兴战略视域下广东美丽垦区小城镇品牌建设研究  

Research on the Brand Construction of Small Town in Guangdong Beautiful Reclamation Area from the Perspective of Rural Revitalization Strategy

作　　者：邓辉 DENG Hui(Guangdong Agriculture Industry Business Polytechnic;Guangdong Land Reclamation Economy and Rural Rejuvenation Research Center,Guangzhou 510507,China)

机构地区：[1]广东农工商职业技术学院党政办公室 [2]广东农垦经济与乡村振兴研究中心,广东广州510507

出　　处：《广州城市职业学院学报》2021年第3期43-47,共5页Journal Of Guangzhou City Polytechnic

基　　金：广东省农垦总局、广东农垦经济学会2020年度研究项目“乡村振兴战略视域下广东美丽垦区小城镇品牌建设研究”(编号:GKJJXH2020-13);广东农工商职业技术学院2019年度校级重点课题“乡村振兴战略视域下农垦文化软实力提升研究”(编号:XYZD1907)。

摘　　要：推进小城镇建设是实现中国特色新型农业现代化的必由之路,垦区小城镇是中国新型城镇的重要组成部分。多年来,广东农垦在美丽垦区小城镇建设方面积累了一些经验,对其进行研究和探讨,将有助于完善垦区小城镇建设研究上的不足。基于SWOT理论框架对广东垦区小城镇品牌创建能力进行分析,以湛江垦区幸福农场和红星农场建设经验为例展开阐述,提出一些有助于乡村振兴战略视域下广东美丽垦区小城镇品牌建设的对策建议。Promoting the construction of small towns is the only way to achieve a new type of agricultural modernization with Chinese characteristics.Small towns in reclamation areas are an important part of China s new town.Over the years,Guangdong agricultural reclamation has accumulated some experience in the construction of small cities and towns of beautiful land reclamation area.The research and discussion on it will help to improve the insufficiencies in the construction of small towns in the reclamation area.Based on the SWOT theory framework,this paper analyzes the brand building ability of small towns in reclamation area of Guangdong,takes the construction experience of Happy Farm and Hongxing Farm in reclamation area of Zhanjiang as an example,and puts forward some countermeasures and suggestions for the brand building of small towns in the beautiful reclamation area of Guangdong from the perspective of rural revitalization strategy.

关 键 词：乡村振兴 广东垦区 小城镇 品牌建设 

分 类 号：F324.9[经济管理—产业经济]