媒体产业融合10年:脱媒化与碎片化——基于我国报业上市公司年度报告的分析  

The Industrial Integration of Media for 10 Years:Disintermediation and Fragmentation——Analysis of the Annual Report of Listed Companies in China

作　　者：李瑾 周昊宇 Li Jin;Zhou Haoyu

机构地区：[1]西安交通大学经济与金融学院,陕西西安710049 [2]西安财经大学文学院新闻传播系,陕西西安710100 [3]四川省社会科学院研究生院新闻传播研究所,四川成都610072

出　　处：《新闻界》2021年第10期61-67,共7页Journalism and Mass Communication

摘　　要：传媒产业融合是媒体融合发展中的重要内容,但是目前对其研究的重视远远不够。以企业核心竞争力为概念,通过对报业上市公司2011-2020年产业结构变迁的分析,揭示出传统媒体产业发展和产业融合中产业脱媒化和碎片化的特征,并认为脱媒化并不利于传媒业的优势发挥和产业发展,也不利于深度的媒体融合发展。研究认为传统媒体在重塑核心竞争力的过程中,仍然需要坚持媒体定位来发展新媒体,并改变目前传统媒体与新媒体区隔的机制,促进双方的资源互动,从而更好地推动传媒产业融合发展。media industry integration is an important part of the development of media integration,but the research on it is not enough.Taking the core competitiveness of enterprises as the concept,through the analysis of the industrial structure changes of Listed Companies in the newspaper industry from 2011 to 2020,the paper reveals the characteristics of the traditional media industry development and the industrial disintermediation and fragmentation in the industry integration.It also considers that the disintermediation is not conducive to the advantage and industrial development of the media industry,and the industry is not conducive to the deep media integration development.The research holds that in the process of rebuilding the core competitiveness of traditional media,it is still necessary to insist on the orientation of media to develop new media,and change the mechanism of separation between traditional media and new media,promote the interaction of resources between the two sides,so as to promote the integration of media industry.

关 键 词：媒体融合 传媒产业融合 核心竞争力 脱媒化 碎片化 

分 类 号：G206[文化科学—传播学]