生鲜农产品社区团购面临的挑战与对策  

Challenges and Countermeasures in Fresh Agricultural Products Community Group Buying

作　　者：汪璟[1] 常怡 WANG Jing;CHANG Yi(Department of Economic Management,Lanzhou Vocational Technical College,Lanzhou 730070,China)

机构地区：[1]兰州职业技术学院经济管理系,甘肃兰州730070

出　　处：《兰州石化职业技术学院学报》2021年第2期83-84,共2页Journal of Lanzhou Petrochemical Polytechnic

基　　金：甘肃省大学生创新创业训练计划项目(S2021833019X)。

摘　　要：社区团购有其自身的运作模式,社区团购在激烈的竞争环境下建立自己的经营壁垒非常关键。从社区团购现状进行分析,针对生鲜农产品社区团发展中存在的一些问题提出改进策略,以期社区团购行业能健康发展,走得更远。Community group buying has its own mode of operation,and it is of importance for community group buying to establish its own business barriers in the fierce competition.Based on the analysis of the current situation of community group buying,some improvement strategies are put forward in view of the existing problems in the development of fresh agricultural products community group,so that the community group buying industry can develop healthily and go further.

关 键 词：生鲜农产品 社区团购 供应链 团长 

分 类 号：F713.36[经济管理—产业经济]