阅读推广对大学生阅读意愿的影响机制研究——基于计划行为理论  

The Impact Mechanism of Reading Promotion on College Students’Reading Intentions:Based on the Theory of Planned Behavior

作　　者：尹明章[1] 孙金香[1] 周天旻[1] 刘海霞[2] Yin Mingzhang;Sun Jinxiang;Zhou Tianmin;Liu Haixia(Library of Hanian Medical University,Haikou Hainan 571199;School of Life Sciences,Central South University,Changsha Hunan 410013)

机构地区：[1]海南医学院图书馆,海南海口571199 [2]中南大学生命科学学院,湖南长沙410013

出　　处：《情报探索》2021年第10期1-6,共6页Information Research

基　　金：海南省高等学校教育教学改革研究项目“基于ESI的海南医学院学科发展跟踪评价与提升策略研究”(项目编号:Hnjg2021-68)和“基于探究社区理论的混合教学实践研究——以信息检索课为例”(项目编号:Hnjg2020-73);2020海南医学院教育科研课题(项目编号:HYYB202022)研究成果。

摘　　要：[目的/意义]探究阅读推广情境下大学生阅读意愿的形成机理,有助于更好地开展阅读推广服务,助力“全民阅读”国家战略推行。[方法/过程]基于纳入阅读推广变量的计划行为理论分析框架,构建结构方程模型对某高校569位参加阅读推广活动的大学生调研数据进行分析。[结果/结论]阅读推广可通过正向影响阅读态度、主观规范及感知阅读行为控制,进而间接影响大学生的阅读意愿,最后基于计划行为理论提出了阅读推广的建议。[Purpose/significance]Exploring the formation mechanism of college students’reading intention in the context of reading promotion is of helpful to carry out reading promotion contribute to the implementation of the“National Reading”strategy.[Method/process]The paper constructs equation model based on the theory of planned behavior framework that incorporates reading promotion to analyze the survey data of 569 college students participated in reading promotion activities.[Result/conclusion]The results show that reading promotion can directly and positively affect reading attitudes subjective norms and perceptual reading behavior control and then indirectly affect college students’reading intentions.Finally it provides relevant reference suggestions based on the theory of planned behavior.

关 键 词：计划行为理论 阅读推广 阅读意愿 大学生 

分 类 号：G250[文化科学—图书馆学]