基于APP可见性调节效应的在线评论与迭代创新研究  

Online Reviews and APP Iterative Innovation:Moderation Effects of APP Visibility

作　　者：傅锋 陈爽英[1] 王俊 FU Feng;CHEN Shuangying;WANG Jun(University of Electronic Science and Technology of China,Chengdu,China)

机构地区：[1]电子科技大学经济与管理学院,成都市611731

出　　处：《管理学报》2021年第10期1524-1532,共9页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(71672020,72072020);广东省软科学资助项目(2020A1010020008)。

摘　　要：依据资源依赖理论和信号理论,将用户在线评论作为外部信息资源,以中国区iOS商店月度APP为研究样本,构造平衡面板并运用双向固定效应模型,研究在线评论对APP迭代敏捷性和迭代新颖性的影响,以及APP可见性的情境效应。研究表明:在线评论数量促进APP的迭代新颖性和迭代敏捷性,且APP可见性增强该促进作用。此外,在线评论效价对APP的迭代新颖性、迭代敏捷性均存在倒U形作用;APP可见性增强了在线评论效价与迭代新颖性的倒U形关系,但对在线评论效价与迭代敏捷性的倒U形关系没有调节作用。Based on resource dependency theory and signaling theory,this study views online reviews of users as the external information resources,and constructs a balance panel and uses a two-way fixed-effect model by taking the monthly apps of iOS stores in China as a research sample.explores the impacts of online reviews on APP iteration agility and iterative novelty,as well as the contextual effects of APP visibility.Results indicate the volume of online reviews is positively related to novelty and agility in APP innovation,and the visibility of APP enhances this promotion.And the valence of online reviews shows an inverted U-shaped relationship with novelty and agility.Furthermore,APP visibility enhances the inverted U-shaped relationship between online reviews on novelty and agility.However,APP visibility does not moderate the effects on the inverted U-shaped relationship between online reviews valence and iterative agility.

关 键 词：在线评论数量 在线评论效价 迭代敏捷性 迭代新颖性 APP可见性 

分 类 号：C93[经济管理—管理学]