社区电商平台供应链价值共创分析  

Value Co-creation Analysis of Community E-commerce Platform Supply Chain

作　　者：刘紫玉[1] 李亚萍 LIU Zi-yu;LI Ya-ping(School of Economics and Management,Hebei University of Science and Technology,Shijiazhuang 050018,China)

机构地区：[1]河北科技大学经济管理学院,河北石家庄050018

出　　处：《河北科技大学学报（社会科学版）》2021年第3期44-53,共10页Journal of Hebei University of Science and Technology:Social Sciences

基　　金：河北省科技厅软科学研究专项(20554702D);河北省社会科学基金项目(HB20GL011)。

摘　　要：目前社区电商平台成为人们生活用品选购的重要途径,社区电商供应链的价值共创能力也受到广泛关注。为提高社区电商供应链价值共创能力,分析了供应链参与主体和主体行为网络,构建了社区电商供应链价值共创模型,分别对社区电商平台供应链整体、链上企业联盟价值、消费者价值等进行了探讨,研究结果表明企业联盟考虑消费者价值时能够提高供应链整体价值和消费者价值,但会降低企业联盟价值,可以通过对提高的价值进行再分配以平衡这种合作带来的影响。使用Matlab软件对模型进行了数值检验,进一步验证了结论。Community e-commerce platform has become an important way for people to purchase daily necessities,and the value co-creation ability of community e-commerce supply chain also has attracted widespread attention.In order to improve the value co-creation ability of community e-commerce supply chain,this paper analyzed the participants in the supply chain and the behavior network of the actors,constructed the value co-creation model of the community e-commerce supply chain,and discussed the overall value of the community e-commerce platform supply chain,the value of the enterprise alliance in the chain and the value of consumers.The results show that when considering the consumer value,the enterprise alliance can improve the overall value of the supply chain and the consumer value,but it will reduce the enterprise alliance value.Redistributing the increased value can balance the impact of this cooperation.The model has been numerically tested by Matlab software to further verify the conclusions obtained.

关 键 词：社区电商平台 价值共创 供应链价值 价值再分配 

分 类 号：F274[经济管理—企业管理]