提升我国养老地产盈利能力的对策分析  

Analysis on the Profit of Old-age Real Estate in China

作　　者：朱晓霞[1] 肖群[2] ZHU Xiao-xia;XIAO Qun(Finance and Economics College,Jimei University,Xiamen 361021,China;Business school,Yunnan University of Finance and Economics,Kunming 650221,China)

机构地区：[1]集美大学财经学院,厦门361021 [2]云南财经大学商学院,昆明650221

出　　处：《北京科技大学学报（社会科学版）》2021年第5期569-575,共7页Journal of University of Science and Technology Beijing(Social Sciences Edition)

基　　金：国家自然科学基金地区基金项目“基于信息不对称和行为偏好双重视角下的供应链决策与协调研究”(编号:71762031)。

摘　　要：随着我国老龄化程度的加剧,老年人的住房问题也成了困扰我国社会发展的一大问题。最近几年由于国家政策的支持和地方政府的助力,养老地产取得了长足的发展。但喜人的发展成绩背后,盈利问题成了困扰养老地产可持续发展的一大痛点。文章分析了我国养老地产盈利存在的问题及导致盈利难的宏观和微观方面的原因,并总结了我国目前可以借鉴的国外养老地产发展经验,最后探索出提高养老地产盈利能力的对策。政府完善政策制度,加大土地及养老房屋供给,创新融资方式;养老地产企业多样化市场供应,提高运营水平等;政府和运营企业合力应对,推动养老地产持续健康发展。With the deepening of aging population degree,the housing problem of the old-age has become a ma-jor problem troubling the social development of our country.In recent years,with the support of national policies and the help of local governments,old-age care real estate has achieved great development.However,the profit problem has become a major pain point for the sustainable development of old-age care real estate.This paper analyzes the macro and micro reasons that lead to the difficulties in the profitability of old-age care real estate,as well as the main existing dilemma,summaries the development experience of foreign old-age care real estate which can be used for reference,and explores the countermeasures to improve the profitability of old-age care real estate.The government has improved policies and systems,increased the supply of land and old-age housing,and innovated financing methods.The old-age care real estate enterprises diversify market supply,improve oper-ation level,etc.The government and operating enterprises should work together to promote the sustainable and healthy development of old-age care real estate.

关 键 词：养老地产 盈利困境 成因 提升对策 

分 类 号：F293.35[经济管理—国民经济]