农业科研单位传播重大研究成果的网、微、刊多媒体协同路径与拓展分析——以江苏省农业科学院为例  

Expansion Analysis on Cooperative Propagation Path of Important Research Achievements through Website,WeChat and Journals in Agricultural Research Institutions,Taking Jiangsu Academy of Agricultural Sciences as an Example

作　　者：徐艳 蒋永忠[1] 周林杰[1] Xu Yan;Jiang Yongzhong;Zhou Linjie(Editorial Office of Jiangsu Journal of Agricultural Sciences,Jiangsu Academy of Agricultural Sciences,Nanjing,210014 China)

机构地区：[1]江苏省农业科学院《江苏农业学报》编辑部,南京210014

出　　处：《农业科技管理》2021年第5期47-50,共4页Management of Agricultural Science and Technology

基　　金：江苏省社科应用研究精品工程课题(21SYC-082);江苏省期刊协会立项课题(科技期刊面向热点问题的知识服务路径)。

摘　　要：为了探究多媒体融合时代重大研究成果的优质传播路径,文章以江苏省农业科学院为例,分析了农业科研单位通过官网、微信公众号、期刊等多媒体路径协同传播重大研究成果的方式,并在此基础上进行拓展分析,结果显示:目前较为成功的协同传播模式是"网-微"及"网-刊",有待拓展"微-刊"及"网-微-刊"协同传播模式;从同行的实践来看,目前省级农业科研单位的微博、抖音、快手、头条等社交媒体账号的关注度整体较低,与官网、微信公众号、期刊等媒体协同传播的实践更少,需要进一步拓展具体、有效的传播路径.In order to explore excellent propagation paths for important research achievements in the age of multimedia convergence,Jiangsu Academy of Agricultural Sciences was taken as an example to analyze the multimedia paths of website,WeChat official account and journals in cooperatively spreading important research achievements of agricultural research institutions,then expansion analysis was made.The results showed that,the relatively successful cooperative propagation mode was"website-WeChat official account"and"website-journals",the cooperative propagation modes such as"journals-WeChat official account"and"website-WeChat official account-journals"remained to be expanded.The practice of peer showed that,the attention-degrees of social media which belonged to provincial agricultural research institutions such as Microblog,Tik Tok,Snack Video and Headline were relatively low,and their practice in cooperative propagating with media such as website,WeChat and journals was very few,so it is necessary to expand specific and effective propagating path.

关 键 词：农业科研单位 重大研究成果 协同传播 多媒体 

分 类 号：F062.5[经济管理—政治经济学]