后疫情时代区域农产品电商直播发展研究——以安徽省为例  

Research on the Development of Regional E-commerce Live Broadcast of Agricultural Products in the Post Age of COVID-19 Epidemic——Taking Anhui Province as an Example

作　　者：汪玉莹 倪莉莉[2] 沈珺 WANG Yu-ying

机构地区：[1]南京邮电大学管理学院,江苏南京210003 [2]铜陵职业技术学院经济贸易系,安徽铜陵244061

出　　处：《安徽职业技术学院学报》2021年第3期57-60,80,共5页Journal of Anhui Vocational & Technical College

基　　金：安徽省教育厅2020年高校优秀拔尖人才培育资助项目“高校学科(专业)拔尖人才学术资助项目”(gxbjZD2020049);安徽省教育厅2020年高等学校省级质量工程项目“电子商务专业(群)教学团队”(2020jxtd269)。

摘　　要：文章分析后疫情时代国内长江中下游地区农产品电商直播发展总体现状,深度剖析区域农产品电商直播发展中基础设施不健全、农产品电商直播服务体系不完善、直播内容创新度低、人才缺乏等普遍存在的问题,结合安徽区域农产品特色,为安徽地区农产品直播电商发展提出相应对策。In the paper,the general status quo of e-commerce live broadcast of agricultural products in the middle and lower reaches of the Yangtze River of in the post age of COVID-19 epidemic is analyzed.The common problems in the development of regional e-commerce live broadcasting of agricultural products,such as imperfect infrastructure and e-commerce live broadcasting service system of agricultural products,poor innovation of live broadcasting content and lack of live broadcasting talents,etc are also dissected.In the end,it puts forward some countermeasures for the development of e-commerce live broadcasting of agricultural products in Anhui according to the characteristics of regional agricultural products in the province.

关 键 词：后疫情时代 农产品 电商直播 

分 类 号：F323.7[经济管理—产业经济]