探讨新媒体时代高职院校广告设计专业人才培养体系  

Enlightenment of Life Education Theory on College Chinese Education in Higher Vocational Colleges

作　　者：夏宝红[1] XIA Bao-hong(Guangzhou University of Science and Technology,Guangzhou Guangdong 510550,China)

机构地区：[1]广州科技职业技术学院,广东广州510550

出　　处：《湖北开放职业学院学报》2021年第19期59-61,共3页Journal of Hubei Open Vocational College

基　　金：广东省高等职业技术教育研究会2015年一般课题“O2O浪潮下的高职院校艺术设计人才培养研究”阶段性成果(项目编号:GDGZ15Y090)。

摘　　要：新媒体的出现为广告市场带来了生机和挑战。经过多年发展的高职广告设计教育也取得了一定成果。然而新时期下媒体在变,消费者行为模式在变,市场环境在变,高职广告设计教育需跟上新媒体时代的发展趋势。高职院校是为社会提供一线人才的摇篮,能够跟上社会发展是高职院校教育的生命力。在新媒体环境下如何适应社会发展需要是高职广告设计教育必须思考和解决的问题。本文主要探讨新媒体时代高职院校的广告设计专业人才培养体系的优化。The emergence of new media has brought vitality and challenge to the advertising market.After years of development of higher vocational advertising design education has also achieved certain results.However,under the new period,the media is changing,the consumer behavior mode is changing,the market environment is changing,and the higher vocational advertising design education needs to keep up with the development trend of the new media era.Higher vocational colleges are the cradle of providing talents for the society,and it is the vitality of higher vocational colleges to keep up with the social development.How to adapt to the needs of social development in the new media environment is a problem that must be considered and solved in higher vocational advertising design education.This paper mainly discusses the optimization of the training system of advertising and design professionals in higher vocational colleges in the new media era.

关 键 词：新媒体 广告设计 培养体系 分层 

分 类 号：G640[文化科学—高等教育学]