民航旅客动态定价机制的分析  

Analysis on Dynamic Pricing Mechanism of Air Passengers

作　　者：王中华 杨永凯[1,2] 田松 WANG Zhonghua;YANG Yongkai;TIAN Song(TravelSky Technology Limited,Beijing 101318,China;Key Laboratory of Intelligent Passenger Service of Civil Aviation,CAAC,Beijing 101318,China)

机构地区：[1]中国民航信息网络股份有限公司,北京101318 [2]民航旅客服务智能化应用技术重点实验室,北京101318

出　　处：《民航学报》2021年第5期85-89,共5页Journal of Civil Aviation

摘　　要：近年来,动态定价的概念一直受到关注并被认为是民用航空行业发展的方向。本文阐述了动态定价业务背景和新兴互联网行业动态定价的实践,分析了民航业动态定价的实现机制,指出了实现动态定价的关键因素是信息数据、人工智能技术和产品推荐,最后通过使用数据科学实时确定最优价格的机制设计了一种动态定价引擎的典型实现方案。In recent years, the concept of dynamic pricing has received atterrtion and been regarded as the development trend of the airline industry. This paper expounds the background of dynamic pricing business and the practice of dynamic pricing in the emerging Internet industry, analyzes the realization mechanism of dynamic pricing in the airline industry, and points out that the key factors to realize dynamic pricing are information data, artificial intelligence technology and product recommendation. Finally, the paper designs a typical dynamic pricing engine scheme by using the mechanism of data science to determine the optimal price in real time.

关 键 词：动态定价 支付意愿 收益管理 人工智能 大数据 

分 类 号：F56[经济管理—产业经济]