新媒体电影勃兴对我国电影原创力之启示--以《有家小店叫童年》为例  

The enlightenment of film prosperity in the new media to the film originality of China--taking a small shop called childhood as an example

作　　者：王岩 Wang Yan(Jiangxi Institute of Fashion Technology,Nanchang,Jiangxi,330201)

机构地区：[1]江西服装学院时尚传媒学院

出　　处：《服装论丛》2021年第2期105-109,共5页Journal of Clothing

基　　金：江西服装学院校级课题(JF-LX-201814)。

摘　　要：自媒体时代使电影变成了大众均可参与的影像制造活动,这种媒介基础不但推动了新媒体电影的快速发展,而且深刻影响着我国电影未来发展的原创力。在新媒体电影的助翼下,我国电影产业将迎来新的机遇与挑战,未来将成长为一个极具活跃增长力的电影生态圈。本文就新媒体电影的勃兴这一社会现象,以贾樟柯导演的微电影《有家小店叫童年》为例,深入剖析该片的走红原因和传播特征,并结合新媒体电影的影响,对当下我国电影原创力的困顿做出思考与启示。Since the media era, movies have become image production activities that the public can participate in, which not only promotes the accelerated development of new media movies, but also profoundly affects the originality of development of Chinese movies in the future. With the help of new media films, Chinese film industry will usher in new opportunities and challenges and form a movie ecosystem with extremely active growth. This article focuses on the social phenomenon of the rise of new media movies, taking a micro-film, My Little Wish, as an example to analyze the reasons for the film’s popularity. Combining with the influence of new media movies, it gives thoughts and enlightenment to the originality of Chinese movies.

关 键 词：新媒体电影 中国电影 原创力 发展机遇 

分 类 号：J905[艺术—电影电视艺术]