文化T恤入主自媒体服装消费平台研究  

Research on Cultural T-shirts Entering We-media Clothing Consumption Platform

作　　者：李雨芯 LI Yuxin

机构地区：[1]青岛大学纺织服装学院

出　　处：《丝网印刷》2021年第8期16-20,共5页Screen Printing

摘　　要：通过对自媒体特点的研究,剖析各类自媒体平台及其营销方式,分析消费者关注文化T恤以及服装自媒体的心理动因。根据研究结果,总结出服装营销自媒体发展趋势,对未来发展提出可行性建议。Research on the characteristics of we-media,various we-media platforms and marketing methods are analyzed,and the psychological motivation of consumers attention to cultural T-shirts and clothing we-media are analyzed.According to the research results,the development trend of we-media in clothing marketing is summarized,and feasible suggestions are put forwardforfuture development.

关 键 词：自媒体营销 文化T恤 服装消费行为 

分 类 号：F426.86[经济管理—产业经济] G206[文化科学—传播学]