基于地域文化特色的辽宁文创产品研发策略研究  

Research and Development Strategy Studies about Liao Ning Cultural and Creative Products Based on Regional Cultural Features

作　　者：杨波[1] 苏曦晗 Yang Bo;Su Xihan

机构地区：[1]鲁迅美术学院人文学院

出　　处：《理论界》2021年第10期8-15,F0002,共9页Theory Horizon

基　　金：2020年辽宁省社会科学界联合会经济社会发展研究课题“基于地域文化特色的辽宁文创产品研发策略研究”(立项编号:2021lslybkt-075)的研究成果

摘　　要：随着中国文化产业向纵深发展,文创产品日益成为文化市场的焦点。但近些年辽宁文创产品的发展一直不温不火,鲜有辽宁地域文化特色鲜明、市场反响强烈的文创方面产品面世。究其原因,具有辽宁地域文化特色的文创产品市场发展在其产品化、市场化和产业化还存在诸多不足,需要在合理高效地开发地域文化资源、加速文创产品市场化运营和构建文创产品完整产业链上持续发力,使辽宁地域文化特色文创产品实现产品化阶段的雅俗共建、承创并举,商品化阶段的推陈出新、有的放矢以及产业化阶段的集成联动、链式运营,助推具有辽宁地域文化特色的文创产品朝着独特性、文化性、审美性和实用性的路径发展。With the development of China's cultural industry in depth,cultural and creative products have increasingly become the focus of the cultural market.However,in recent years,the development of Liaoning cultural and creative products has been tepid,and few cultural and creative products with distinctive regional cultural characteristics and strong market response in Liaoning have appeared Investigate its reason,There are still many shortcomings in the productization,marketization and industrialization of the market development of cultural and creative products with Liaoning regional cultural characteristics.It is necessary to make continuous efforts in rationally and efficiently developing regional cultural resources,accelerating the market-oriented operation of cultural and creative products and building a complete industrial chain of cultural and creative products.The cultural and creative products with Liaoning regional cultural characteristics can realize the co-construction of elegance and vulgarity in the productization stage,the innovation and targeting in the commercialization stage,and the integrated linkage and chain operation in the industrialization stage,thus boosting the cultural and creative products with Liaoning regional cultural characteristics to develop towards the path of unique-ness,culture,aesthetics and practicality.

关 键 词：辽宁地域文化 文创产品 研发策略 文化资源 

分 类 号：G122[文化科学]