上海市健康大讲堂开展情况调查  

Investigation on the Development Status of Shanghai Health Big Lecture

作　　者：吴贞颐 黄晓兰 洪彬 李圆圆 潘新锋 Wu Zhenyi;Huang Xiaolan;Hong Bin;Li Yuanyuan;Pan Xinfeng(Shanghai Municipal Center for Health Promotion,Shanghai 200040,China)

机构地区：[1]上海市健康促进中心,上海200040

出　　处：《健康教育与健康促进》2021年第4期396-399,共4页Health Education and Health Promotion

基　　金：上海市卫生健康委卫生行业临床研究专项(20204Y0483)。

摘　　要：目的对健康大讲堂的听众反馈情况进行总结,为日后做好此类形式的健康传播提供参考。方法根据当次讲课内容自行设计调查问卷,以随机抽样的方法于每次大讲堂开讲前抽取部分听众进行问卷调查。结果健康大讲堂的宣传方式主要包括:报纸、社区海报、居委会组织、广播电台、电视节目、微信、网站等。居民最希望获取的健康讲座内容为中医保健。针对讲座后延伸服务内容的调查显示,在居民中需求度最高的为社区健康咨询。结论举办健康大讲堂是一个系统性过程,今后需要拓宽健康大讲堂的受众范围、提高男性参与度、满足不同教育层次人群的健康需求,以及多样化宣传渠道、拓宽讲堂内容五个方面予以加强。Objective To analyze the audience feedback of Shanghai Health Big Lecture,so as to provide the reference for future health communication in this style.Methods A self-designed questionnaire was used according to the content of the lecture,and some listeners were selected for questionnaire survey before each lecture by random sampling method.Results The publicity method of health forums mainly included newspaper,posters,neighborhood community organizations,radios,TV program,wechat,website.Traditional Chinese medicine health care was the most favored content among residents.Regarding to the extended services after the forum,community health consultation was the most desirable service among residents.Conclusion Five aspects need to be strengthened,which are broadening the target audience,especially among young people,increasing the participation of male group,meeting the health needs of people at different educational levels,diversifying publicity channels,and broadening the content of health forum.

关 键 词：健康大讲堂 健康教育 健康传播 

分 类 号：R193[医药卫生—卫生事业管理]